Electric Vehicles charging up the Tycoon’s Dominance Race

Tata Nexon EV

Tata Nexon EV

It is a surreal experience to test-drive an upmarket electric on the dusty pot-holed roads of Mumbai. Alongside the odd cow and autorickshaws spewing out toxic fumes, Tata Motors’ Nexon EV may be a discombobulating mark of modernity. The novelty won’t last long: With bigshots from Reliance to Tesla to Uber rival Ola charged up about the chance , India is gearing up to enter the fast lane of battery-powered vehicles.

The owner of Jaguar Land Rover is leading a pack of disruptors. Its 72% share of India’s nascent clean-energy passenger-vehicle sales is impressive considering its last big innovation over a decade ago was a flop. The Nano, billed because the world’s most affordable car, was shunned by consumers for looking too cheap. Overall, Tata Motors ranks a foreign third behind Maruti Suzuki and Hyundai Motor in its share of the roughly 2.8 million combustion engine cars sold annually to consumers.

Tata Nexon EV
This is a all-round picture of Nexon EV

Tata had some help with the Nexon EV: British marque’s engineers critiqued the planning . At the highest end it comes with whit leather seats and sunroof. The essential model sells for nearly 1.4 million rupees ($18,733). That’s roughly 40% quite the non-battery variety which features a better golf range , and 70% above the typical price of a car sold in India. Nonetheless, Tata is logging about 700 monthly orders for the Nexon EV and sales are growing 40% quarter-on-quarter; these would be higher if not for the worldwide chip shortage.

Chairman Natarajan Chandrasekaran is making sustainable mobility a top mission for the 150-year-old hotels-to-salt conglomerate because the government looks for tactics to scale back pollution and India’s huge oil import bill. Sister companies from Tata Power to Tata Chemicals are pitching in, rolling out charging infrastructure in big cities and more.

Maruti, seller of half the country’s passenger vehicles, is expecting prices to fall before pushing hard. But Tata’s traction is encouraging other tycoons to step into the world’s soon-to-be third-largest car market. After upending telecommunications, Mukesh Ambani is whipping up excitement with an overview for his $170 billion oil-to-retail Reliance Industries to form batteries, and Elon Musk’s Tesla is scouting for showrooms.


For all the worldwide obsession with cars, India mostly moves on two wheels and that is where it’s electrification drive will speed along. India sold over 17.4 million scooters and motorcycles within the year to March 2020, consistent with the Society of Indian Automobile Manufacturers, sixfold quite four-wheeled personal vehicles.

Two-wheelers account for many of the electrical vehicles India is selling, and three-wheel rickshaws are found everywhere from the northern city of Lucknow to Benares on the banks of the river Ganges. Many of those look as old and tired as their conventional peers, but it underscores the readiness of even India’s poorer consumers to drive electric vehicles if the worth is true .

The total cost of ownership for an e-scooter is often about 20% cheaper than its combustion engine peer, Sonal Gupta of UBS estimates. The government’s relentless taxing of fuel is driving interest too: International Brent crude prices are 4% less than at the beginning of January 2020, yet petrol prices in Mumbai jumped by a fifth over an equivalent period. With more choice and aggressive pricing, new entrants could speed adoption.

Ola Electric may be a great example. Its so-called FutureFactory, covering a neighborhood the dimensions of 150 Olympic swimming pools, is powered by some 3,000 robots within the Southern state of Tamil Nadu and can be capable of churning out 10 million electric two-wheelers a year. The SoftBank-backed company will have vehicles rolling off the factory line in June and at peak capacity may account for a few 15% of worldwide capacity. Consumers are going to be ready to remove the battery and charge it in their apartments. Co-founder and Chief Executive Bhavish Aggarwal wants to export the wares to Europe, Latin America and Southeast Asia , and aims to form electric cars within two to 3 years – having last week unveiled a totally autonomous flying car.

It is a shocking bet for a startup that hasn’t sold one automobile, and it’s a threat to the world’s largest manufacturer of two-wheelers, Mumbai-listed Hero MotoCorp , formerly a joint-venture partner to Honda Motor . Ola’s go after scale and vertical combination , including an idea to form its own batteries, is like a $70 billion Chinese electric upstart BYD .


Ola, Tata et al. are racing to grab a share of generous production-linked incentives offered by Prime Minister Narendra Modi’s government which wants to develop India into a hub for global manufacturing. In other sectors, like mobile handsets, the scheme has drawn in Samsung and Apple supplier Foxconn.

Automakers and makers of advanced chemistry cell batteries are eligible for benefits worth some $10 billion over five years. Japan’s Toshiba, Denso and Suzuki Motor could profit, too, through a lithium-ion battery assembly and factory they’re jointly fixing in Gujarat. they’re going to eventually supply batteries to Maruti Suzuki, which generated 32% of its foreign parent’s income within the year to March 2020.

Things could go faster, though. Industry bodies complain that a separate subsidy scheme worth some 100 billion rupees ($1.4 billion) outlined by Modi’s government two years ago has achieved barely 10% of its target because it’s too narrowly focused. for instance , the per-car incentive which may be worth up to 300,000 rupees – roughly $4,000 – targets commercial vehicles instead of ones for private use. If it had been hospitable to all types of passenger vehicles, it might bring the Nexon EV to cost parity with a diesel car, supporting the worth to urge it out of the showroom onto the road. Tata Motors’ sales underscore the necessity for an overhaul: the highest commercial-vehicle producer is selling more electric personal vehicles today than fleet ones.

Rich results on Google's SERP when searching for 'ev news in india'
Electric vehicle changing on street parking with graphical user interface, EV car concept

India barely registers in most global discussions on electric vehicles. With powerful tycoons and officials leading efforts to drive adoption, cut costs, and export to the planet , though, it isn’t too hard to imagine the country setting new global standards for mobility because it has payments and telecommunications. the maximum amount as i used to be sold on the Nexon EV’s merits after my test-drive, when the salesperson started on his pitch I made my excuses and hopped out the car.

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