Tata Motors Makes New Record with Nexon EV

Tata Nexon EV

Tata Nexon EV

The Tata Nexon EV, currently the bestselling electric passenger vehicle (PV) in India, has driven past the 4,000-unit mark. So, Tata Motors, which closed FY2021 on a high with total passenger vehicle sales of 2,22,025 units, up 69 percent year-on-year (FY2020: 1,31,196), has another reason for cheer.

  • March 2021 and Q4 FY2021 saw highest sales of Nexon EV
  • Nexon EV has 64 percent market share in passenger EV segment
  • Tata Power has installed 400 charging stations in 65 cities

Tata Nexon EV: sales performance

Tata Nexon EV
This is a all-round picture of Nexon EV

The eco-friendly compact SUV was launched on January 28, 2020, it has seen rapid consumer acceptance throughout the country. It had crossed the millenium mark on August 18, just seven months after rollout, the double millennium mark was achieved in just 10 months which was December 2nd, 2020, and has now crossed the 4,000 mark by end of March 2021, only 14 months from its launch.

Not surprisingly, the strong market performance of the Nexon EV has contributed to Tata Motors recording its highest-ever sales of EVs, for both March 2021 and Q4 FY2021. So the shares of Tata Motors have soared high with their quarter profit increasing. According to Shailesh Chandra, president, passenger vehicles business unit, Tata Motors, “The company registered its highest ever monthly and quarterly sales of 705 EVs and 1,711 EVs in March 2021 and Q4 FY2021. The Nexon EV, the highest sold EV in the country, crossed the milestone of 4,000 units, since its launch in January 2020.”

The Nexon EV with its compelling value-proposition,  has emerged as the bestselling electric car in India and Tata Motor as best EV manufacturer. Although the market is small but still Tata Motors is currently leading the EV market with a whooping 64% market share. On March 23, the Tata Nexon EV was voted the ‘Green Car of the Year’ at the 2021 Autocar Awards,  which is another milestone that Tata Motors and Nexon EV achieved.

Tata Nexon EV: price, range and available charging network

EV charger
EV charger

The features that have worked in favour of the Nexon EV are not only their SUV appeal but also its sorted fundamentals and a value-for-money price tag that undercuts other EVs by over Rs 7 lakh. In the past year, Tata Motors has tweaked certain aspects of the vehicle after analysing the driving behaviour of several EV users. It has incorporated relevant customer feedback in its latest software update to make the Nexon EV’s drive experience smoother and the car more user friendly.

While this EV (Rs 13.99-16.40 lakh) has a hefty premium over the internal combustion engine versions (Rs 7.10-12.80) but factors like the government subsidies and its extremely low running costs and it will begin to make financial sense later. The Tata Nexon EV’s ARAI-certified range stands at 312km on a single charge, which is calculated using fixed parameters under urban driving conditions. In Autocar India tests, it achieved 208km in a mixed city-highway driving cycle. A higher degree of regeneration while driving in the city resulted in an urban range of 216km, whereas on free roads, with the motor constantly working with less regeneration, the highway range stood at 201km on a full charge.

Meanwhile, in association with Tata Group company, Tata Power, Tata Motors has established a robust network of chargers by installing a home charger at the residence of every Nexon EV customer. Tata Power also has the largest network of CCS2 fast chargers (compatible with Nexon EV). Till date, Tata Power has set up more than 400 charging stations in 65 cities and on several prominent intercity routes across India. It is planning to scale this up to 700, across most major cities and highways by December 2021.

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